Migos Mastered Making Elevation Accessible
From the very start, Quavo made it clear that the album title Culture was about getting their respect. Thus, demanding both credit and praise for popularizing the “Triplet” flow. In the end, The Culture trilogy showcased the evolution of their lifestyle through art. The trio perfected the right blend of the griminess of Culture with a more glamorous shade of gold and silver.
These are stars who are rejoicing that they no longer have to get their hands dirty. To their family and the fans, they have become one. An understanding that as a unit, the three are unstoppable. Culture III did everything Culture II tried and failed to do.
The idea that each member will drop a solo album after Culture II stalled the transition. Those solo ventures proved why the trio worked well together and highlighted their limits when forced apart. It was like WWE when they break up a team too early. Fans wanted to split them to find the next solo star. Only for them to dispose of the idea when it revealed that there was no true staying power. None of the albums was terrible per se, but something always felt like something was missing.
Offset never disappoints with his captivating voice, flow, and cadence. He’s flashy to a fault, like an And-1 player. Pulling out every trick in his bag when he doesn’t have to. Takeoff has the bravado of a closer, always completing his assignment. But his charisma doesn’t shine as much alone. And Quavo is the director, keeping the group focused on the original script. Yet, he becomes exposed when forced to play many roles. Like the popular wrestling group The New Day, each member has a skill set that makes the group one of the best.
Differences become clear from the start, thanks to its presentation. The intro track “Avalanche” is infectious, aided by a brass section which provides a soulful backdrop. Serving as the grand opening that this is the Migos you loved, but now in some Chelsea boots. It is projecting a sense of high art immersed in a sound that sounds elevated and crisp. This feels exclusive, yet it’s accessible for the masses to enjoy.
On any track, any feature, you’ll have a new player catching fire and unlocking their 2K Takeover. On “Having Our way,” Takeoff’s closing verse glowed like the Rocket Chain around his neck. On “Straighten,” Offset held the MVP trophy at the end with his magnetic flow. “Vaccine” makes it difficult to restrain your neck from bobbing your head too. The moment Quavo started the hook, you could tell it was effortless for him. And on tracks like “Avalanche,” “Antisocial,” and “Need It,” where all three go off to make hard-hitting anthems.
From middling to elevation, what we got is what we wanted on their previous album now. Culture was South Beach dirty, retelling stories of the work they put in to be on top. Culture II attempted to clean up that environment but the message was the same. The trio was too consumed in its lifestyle to branch out effectively. In Culture III, It’s clear from the start that they don’t have to go back to the old ways. They are too successful for that. However, for their respect, their bag and family, they have no problem setting the record straight.