Million Moe March Recap: A Celebration of ‘Blackness’ Through Gogo

Madison Hunt

The Million Moe March used the spirit of gogo to empower, uplift, and restore Washington DC during Juneteenth. Juneteenth. A day to commemorate when all slaves were deemed free in America. 


In the spirit of ‘Blackness’, a mass celebration formed across the nation. There have been outside organizations pay it forward to local black-owned businesses, organizations, and more. But it’s a day to celebrate everything that is Black, the good and the bad, and pay homage to the ancestors who fought before us and to continue the fight for them. 


Washingtonians have a particular way to celebrate this Black Holiday. Gogo is the second language of DC, a pastime that has brought old and new generations together, a sound that’s relevant in every household across the ‘DMV.’


Known as ‘Chocolate City’, gogo was at the heart of this celebration. The march started in the middle at the center of the BLM plaza, continuing to 14th and U. St. The plaza is filled with people, and most importantly the music feeds the crowd. The march began with the perfect song, a native song, that amplified the spirit of Juneteenth:

“Yeah, yeah, yeah, yeah

Ha! Ha!

Walked in this place surprised to see

A big girl gettin’ busy, just rockin’ to the go-go beat

The way she shook her booty sho’ looked good to me

I said, come here, big girl, won’t you rock my world

Show that dance to me.”

Sugar Jam and his band E.U. (experience unlimited), inside the back of a truck, are waiting for the crowd to get louder to sing one, if not the most iconic Washingtonian song, ‘Da Butt’.


The bass from the drums carries across the entire plaza, swaying the crowd back and forth, the crowd’s natural inclination is to groove the way Washingtonians are supposed to. 


At the plaza’s center are a line-up of trucks as they pace one right after another. Featured bands; TCB, TOB, UCB, are all playing different songs, but the momentum of the crowd continues to heighten. There’s a crowd filled with visitors of all ages, dancing along as the cars continue along the street.

This is just the beginning of the Million Moe March, now an ongoing movement started by Justin Johnson. He’s the founder of “Long Live Gogo”, a DC-based group whose mission is to “to empower, preserve and protect the true meaning of being a native Washingtonian.”


As the march carried on the music never dimmed, and the crowd never parted. They were dancing the entire time, and it just amplified on U St.

A black-male drumline led the crowd into an atmosphere of “black joy”. U St. is at the center of DC’s entertainment, with bars and clubs, now has turned into a statement of culture. The crowd has now broadened with the addition to other marches and rallies that have ended, and now the party really begins. 


The party lasted for at least five hours. The bands featured DMV classics from TOB’s NoMee, DTB’s Sure Thing, TOB’s Sunday Morning, and more. It was a turning point for DC as if the weight of the world shifted directly into a gogo beat. 


The reflection of dance and people from all walks of life being together at the center of ‘Chocolate City’ was the rejuvenation the world needed. The march, now turned into a celebration , lasted all night long, and the lingering of hope and joy lurks around the streets for the fight that will continue, even after the gogo is over.